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Eric Church Toronto Posters

We don’t often dip our toes into the country music world but when we do it’s always a fun ride. This was the case for a recent set of posters we created for Eric Church’s two-night stop in Toronto, Canada as part of his Double-Down Tour. We decided to run with the gambling theme and create a set of classic casino slot machines, but with lots of Eric and Canada specific references thrown in. 

Each poster is a 12” x 24” four color screen print on French Kraft-Tone Manilla Yellow 100lb cover stock. Each poster has a super limited artist edition of 50 pieces. Check out our initial sketch below along with closeup photos of the finished prints and a time-lapse video documenting our design process. You can also get a look at the “Chief” poster that was available exclusively at the show. The Eric Church Toronto posters go on sale on Tuesday, March 12, at 10am PST in the DKNG Store


Chief Merchandise Poster


Process Video


Initial Concept Sketch


Close Up Shots